The shroom boom is full of entrepreneurs keen on changing the consumer’s understanding of mushrooms. Bob Johnson and Jerry Salem have been making plant-based medicine since 2008, most recently with their functional mushroom company, Mycroboost.
They are one of many companies to join the mushroom renaissance, emphasizing education around the benefits of functional and medicinal mushrooms. Unlike psychedelic mushrooms, their functional mushroom gummies and soft gels containing species like lion’s mane and chaga won’t make you trip. They’re studied and formulated for health benefits like immunity and mood support.